What is a Content Management System (CMS)?

In its simplest form a content management system is a software package where the owner of a website can update the content of their website via an easy to use web based interface.

Benefits of CMS

A content management system has many benefits and these include:

Up to date content – As your business changes you want the information on your website to change, a CMS gives you the flexibility to be able to update this information at the touch of a button.

Reduce Costs – There was a time when changing the content on your website meant going to your web designer and paying an hourly rate for the update. For a company that charges regularly this can become extremely expensive. A CMS eliminates these costs and means you only have to pay for design updates.

Improve efficiency – With a CMS you no longer have to wait for someone experienced in programming languages to update the content on your website. You can change the content at any time and as often as you want to.

Multiple Users – You can assign different areas of your CMS to different people. This means that you can assign the updating of areas of your website to different people in your company making it much easier for you to keep your content up to date.

No programming knowledge required – A CMS is a web based program that usually involves you putting information into a system that works similarly to a word processor. Once the content is updated, simply press the update button and your content is updated. This means you do not have to have any real technical knowledge to update your website.

Enhance opportunities – When you have a special offer or something new you want to tell your clients about you can put this on your website almost instantly with a CMS and thus increase the exposure of these opportunities.

Search Engine Friendly – Most search engines like to see content that changes on a regular basis and with a CMS you can keep them happy.

Access from anywhere – As CMS in web based, even if you are out of the office you can update the website, making it quick and easy to update your content.

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